How Customers Use Enterprise Cloud Marketplaces To Respond to New Business Conditions | 6 spglobal.com Similarly, in manufacturing, marketplaces provide solutions for product management, inventory management, supply chain, order management and partner management. In retail, they provide solutions for store and employee operations, personalized marketing experiences, in-store customer data access, content engagement and post-purchase experience. Moreover, digitally driven organizations use industry-specific apps more than the survey total and more than digitally delayed organizations. Figure 4: Relative use of apps in different industry segments Q. What apps for these financial services business processes have you found on the AppExchange? Q. What apps for these healthcare and life sciences business processes have you found on the AppExchange? Q. What apps for these manufacturing business processes have you found on the AppExchange? Q. What apps for these retail business processes have you found on the AppExchange? Base: All respondents. Source: S&P Global Market Intelligence and Salesforce custom survey, November 2022. Financial services (account data aggregation) (n=55) Healthcare (patient management) (n=42) Manufacturing (supply chain) (n=52) Retail (content engagement) (n=75) Total Digitally driven Digitally delayed 5 1 % 5 7 % 6 5 % 4 7 % 7 0 % 6 0 % 6 8 % 7 3 % 1 9 % 5 5 % 5 0 % 3 9 %