Follow Up Fast Measure Success Resources Have a team and plan in place “back at the office” to follow up Let’s revisit the initial goals section: What were your goals and what Make a big impact with booths and sessions. on leads as they come in. Responding within 48 hours with measures did you establish to clearly articulate what success looks Salesforce Blog: How to Plan an Event multiple touchpoints will increase your chances of success. like. Let’s compare the initial plan to what really happened. That Drives Business Value Staff Up Your Social Media Team For example: PLC: Build Your Sales Kit For folks not attending, have a staffing plan for engaging with Goal: 50 new scanned contacts a day. Did you overachieve Trailhead: Demo Storytelling customers on social media. Your team can help drive booth or miss by a bit? What factors contributed to success and what traffic or schedule meetings even if they are not there in person. hindered it? Trailhead: Demo Delivery Essentials Brand Every Event Goal: Each executive has five meetings a day with prospects. AppExchange’s Brand Guidelines Hosting a kickback, happy hour, or exec dinner? Play AMP Evaluate over— or under achievement and collect best practices. co-branded content or any other videos you’ve created for Partner PR Guidelines the event on a large screen to create a customized feel. Goal: $3M in new pipeline generated from the event. Did you hit your number and what contributed to success? Daily Updates Collect Learnings Report on updates each day of the event, highlighting prospects that are further qualified, deals signed, and progress toward Summarize lessons learned and the most impactful activities other key business metrics. Create a dashboard to track results. to inform your strategy for future events. Our strategic co-marketing team recommends up to half of your Take advantage of these tips to make the most of your event year-end efforts are focused on deal closing. presence. AFTER THE EVENT Stay up do date with all our upcoming Salesforce events, and Share a Recap check out the sponsorships website to learn about available Summarize your big Salesforce event news in social recaps and/or opportunities across global events. a blog post to send to your email lists. Always include fun pictures or sizzle reels. Schedule a Debrief Put a post-event metrics debrief on the calendar. How to Make the Most of Salesforce Events Connect with prospects and customers outside of the expo. 8