Nonprofit “The fact that we can associate our brand with Salesforce is huge. It resonates. When looking at the last three years of data, over 90% of Classy for Salesforce users renew their contract.” Meet Classy — Ryan Ross, Director, Channels & Alliances at Classy Classy is a social enterprise that helps nonprofits grow their online fundraising through events, peer-to-peer, crowdfunding, and donation pages. Helping Nonprofits Do More Good “Nonprofits were getting left behind when it came to new technology to help their cause,” says Director of Alliances at Classy, Ryan Ross. Classy also wanted to improve and evolve the donor experience: “Our focus on technology and tools to appeal to a younger donor audience was critical — when was the last time you wrote a physical donation check?” Creating End-to-End Efficiency Increasing efficiency was a key element to Classy’s mission, considering many employees at nonprofits wear multiple hats and have little time. “Historically, nonprofits would end up layering lots of point solutions that didn’t necessarily talk to each other, which meant that information wasn’t getting into their database. That’s when we saw the opportunity to partner with Salesforce and provide an end-to-end fundraising solution that feeds all information into the Nonprofit Success Pack. Plus, there’s an innate level of trust when you are affiliated with Salesforce.” VIEW ON APPEXCHANGE INVESTING IN INDUSTRIES | 08