Manufacturing & ERP “Our joint value proposition with Salesforce is the primary factor behind our rapid pace of growth.” — Tom Brennan, Chief Marketing Officer, Rootstock Meet Rootstock Rootstock helps manufacturers and distributors deliver personalized products and customer experiences by connecting all the people, data, and things important to a company on a modern cloud ERP application. Answering Industry Challenges “Manufacturers and distributors are competing in a business environment where customer demands are rising quickly, and the amount of technology they are trying to absorb in operations is progressing at an unprecedented rate,” says Tom Brennan, Chief Marketing Officer at Rootstock. When discussing the advantages of working with Salesforce, Brennan says, “Customers appreciate that we work so well together both at technical and business levels. The problems of application integration, upgrades, security, and cross-application functions, like reporting, are no longer their problem. The AppExchange and the Salesforce Platform’s architecture take care of that.” Hitting an Industry Home Run Bringing expertise and understanding of an industry is an important element that Brennan was quick to point out: “Our account executives work closely with their peers at Salesforce to provide a more complete, coordinated solution based on the customer’s needs. This is particularly VIEW ON APPEXCHANGE important in industries like manufacturing where industry and account knowledge are critical to recommending the right solution.” INVESTING IN INDUSTRIES | 07