Retail & Consumer Goods “Because of our partnership with Salesforce, we significantly increased the value proposition of our solution, and have realized a corresponding Meet ICIX increase in our average deal size.” — Brian Roufa, Chief Marketing Officer, ICIX helps the retail industry’s leading companies collaborate across trading SVP Sales Operations - ICIX partner networks to drive transparency, ensure compliance and safety, protect their brand, and maintain customer trust. Rising to the Challenge The retail industry is undergoing constant change. The path to purchase will never be the same, and that starts the supply chain. ICIX recognized that many companies suffered a lack of transparency into their trading partner networks: “They might know where the invoice came from, but not how or where the product was made,” says Brian Roufa, Chief Marketing Officer, SVP Sales Operations. This, plus siloed systems, manual-resource intensive processes, and disparate information gathering tools, could have a drastic impact on product safety, quality, and brand reputation. Successes Seen “We used to be viewed as a point solution, especially when talking to IT. Now, being built 100% native on the Salesforce Platform and listed on AppExchange, it has elevated the sales cycle conversations we are having. Now, we have the opportunity to talk directly with IT leaders and CIOs, whereas before we primarily sold at the Director level,” says Roufa. VIEW ON APPEXCHANGE INVESTING IN INDUSTRIES | 04