Connect with prospects and customers outside of the expo. ALLIANCE & SALES PROFESSIONALS Get Your Marketing Materials Ready Proactively work with your marketing team to set the team up for success prior Before to Dreamforce. This can include creating sales scripts, thank you email templates, and follow-up materials. Nail Down Your Prospect List Agree on a GTM plan for Dreamforce with your key stakeholders, mapping each Maximize In-Person Time account with an AE, inviting those folks to activities you are running, promoting these To make the best use of face-to-face time, use qualifying questions when setting efforts to broader relevant sales teams, and always tracking opportunity influence meetings. along the way. Five-Minute Pitch Fifty Is Nifty Make sure every team member attending Dreamforce is able to speak to Aim high and target 50 customer and/or prospect meetings on site. Challenge your your value prop, key features, competitive landscape, and customer stories in teams to do the same. Leverage the relationship with your PAM to help with internal under five minutes. Practice answering difficult questions and Salesforce invites to meetings. responding to different types of attendee requests as a team. Brief Execs Study Up If you are inviting execs to meetings, pair the invite with a briefing doc. See what your key customers and technology partners are doing at Dreamforce. Know if they are speaking. Have Experts On Hand Always include someone with a technical background for high-potential meetings. Stream It Now is the time to reach out if you would like someone from the TE to join meetings Salesforce+ will be broadcasting live and on-demand in person or virtually. Dreamforce experiences for all three days of Dreamforce. There will be over 30 industry and persona-based Book Meeting Space Early segments (you will be able to filter by topic, Meeting room space is a limited resource. Please continue to check the Partner roles, and industry), so when you research Community for updates on booking meeting space. Don’t forget to make restaurant what your top customers and prospects reservations ahead of time, too. If your organization has local office space, that’s also are doing, don’t forget this channel. a good option to take advantage of.