Make a big impact with booths and sessions. ALLIANCE PROFESSIONALS MARKETING, SALES & TECHNICAL PROFESSIONALS Clear Messaging Answer “what we do” clearly and simply – practice a clear elevator Before BOOTH pitch when speaking, and simplified text in materials. Your most important messages should be above people’s heads. Avoid large Five-Minute Pitch Before structures close to the perimeter. Ensure your booth team can speak to your value prop, key features, competitive landscape, and customer stories in Staff Smart Prioritize Demos under five minutes. Staff your booth with people who are passionate about your Demo booths should be in the center of your booth to draw people products and services. Make sure the employees demoing in. Consider running demo reels or videos on some monitors (this is Next Steps are technically proficient and the best subject matter experts another great place to use AMP content). Have multiple next steps for prospects beyond a demo for folks for the content. who are short on time. Highlight Customers Catch Their Eye Customer stories are everything. With your customers’ permission, You have 10 seconds to grab attendees’ attention. Create a bold, incorporate their success into your materials. During inviting, interactive experience. Avoid white-only backgrounds and colors that clash. Remind your booth staff to smile and welcome Daily Check-ins visitors into the space. During Meet with your booth team every day to focus on conversations and qualified leads captured. Everyone working should have a Strong Visuals Capture Qualified Leads clear understanding of their job and be staffed where and when If you don’t have a strong in-house design team, hire professionals. Work with your booth team to establish a lead-scanning strategy they are the strongest. If you have participated in AMP promotions that include content, and only capture leads that are important to you. these are great assets to use for Dreamforce. Show Up for Sessions Call to Action Options If your organization has a session(s), attend to help scan If a prospect is interested, but does not want a demo, have a badges and answer questions. second call to action. Identify teammates in the booth who you can pull into the conversation to keep the prospect engaged. Walk the Walk Use your own products in the booth, if applicable.