Every year, Salesforce hosts the annual Partner Innovation Awards to recognize and celebrate a select group of consulting partners for delivering innovative solutions built on the Salesforce platform to help customers achieve extraordinary success. It’s not only an opportunity to recognize how Salesforce partners help our customers, but it also showcases how these consultants can take the tools Salesforce provides and elevate them in new and exciting ways. In this section, we’ve profiled two recent award-winning projects to show some of the things Salesforce consultants do to help customers meet and exceed their goals. 13 Case Studies Acts Retirement-Life Communities + CRM Science: Connecting systems and seniors to create a better experience for everyone GameStop + DEG, An Isobar Company: Transforming an entire marketing program in the middle of the holiday season