Even with 12,000 residents and 8,000 employees across 26 different campuses, Acts Retirement-Life Communities strives to maintain a shared culture of loving kindness. Today, Salesforce technology plays a big role in making it happen. Acts’ Senior Vice President and Chief Information Officer, Peter Kress, saw the opportunity to innovate and create meaningful connections long before he made it a reality. He envisioned the company using technology to make their residents’ lives better, enhance their employees’ experience, and improve sales process - es—but he knew he couldn’t achieve his vision alone. “We were able to start taking much more meaningful steps forward when we began building a relationship with CRM Science,” Kress explained. Acts and CRM Science partnered on several smaller projects before they decided to tackle a full-scale digital transformation. “At the heart of it, CRM Science invested in our mission, and that allowed our partnership to evolve. And I have a great appreciation for what that has helped us to achieve today,” said Kress. What they have achieved today is nothing short of amazing. Acts Retirement-Life Communities + CRM Science: Connecting systems and seniors to enable new possibilities 14