Solve It Stories - Fonteva

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Fonteva helped the American Association for Cancer Research transition its annual meeting to a virtual experience and process 85,000 registrants. THE CHALLENGE The American Association for Cancer Research (AACR) organizes a variety of conferences, meetings, and workshops each year to advance its understanding of cancer and facilitate the exchange of the most cutting-edge research in the field. This includes the AACR’s Annual Meeting, which spans two weeks with more than 25,000 attendees on average, thousands of posters, and hundreds of exhibitors. This meeting changes cities each year, with each venue being strategically sourced based on its location, meeting rooms, and surrounding venues. Physical venues have clear boundaries and limitations, helping staff plan and predict the attendee experience. AACR’s Annual Meeting 2020 had been fully planned for an in-person event to Fonteva empowered our team by convene in April 2020, so when the decision was made to continue with its handling the workflows between Annual Meeting in a virtual format in early December of 2019, the challenge departments with disconnected fell on the Platform Engineering Team. With most of its staff trained in the systems. Having this automation facilitation of live, in-person meetings, the AACR had to find a way to pivot handle the final mile after an order to online, virtual formats. closed was a game changer that THE OPPORTUNITY allowed my team to focus our efforts on innovation in our order flows. In our rapidly transforming digital age, businesses often need a way John McKenney convert formerly in-person events to a rewarding virtual experience with DIRECTOR the same quality of content. PLATFORM ENGINEERING HOW DO THEY ... · Build trust with members who had previously registered for events as they transition from in-person to virtual? * Support event registrations on their own platforms in a cost-effective, seamless manner? * Provide speakers, posters, and attendees spanning multiple communication and content technologies with one cohesive experience? In the case of AACR, it needed a way to continue supporting its mission through virtual meetings. It was able to do this with the help of Fonteva.

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME The AACR leveraged multiple features from Fonteva including Membership, eCommerce, Communities, and Framework. From a customer perspective, there was no change to the event registration process, and through a single sign on (SSO) in the AACR member community, members could quickly and easily find and navigate to the virtual event(s) they had registered for previously. Salesforce and Fonteva enabled AACR to build an Event Management platform which would aid in the virtual event planning process with: · Guided Order Entry (GOO): A custom API and graphical workflow application containing business logic and fulfillment flows. GOO became the centerpiece for all purchase flows across the organization, with the Fonteva Sales Order doing much of the heavy lifting. · “My Content”: A custom section leveraging Fonteva Communities offers a single place to view and attend virtual conferences and special programs. With the click of the “Attend” button, attendees are redirected and logged into the target platform seamlessly by using their myAACR login (Salesforce/ Fonteva SSO). · User Segments: A point and click interface that builds re-usable segments of users based on their membership status, demographics, world bank income status, professional designations, and more. · Virtual Venues: Plug and play venues that can be added to any event before, during, or after registration opens. Virtual Venues start with a base service such as Zoom Webinar, Slido, or Path LMS. Once added to an event, the AACR Event Staff only need to know which Account or Program ID from their integration they want to use. This all seamlessly works for the single “Attend” button that a user sees. · Session Planner: A series of Lightning components on the event details page makes it possible to build a complex program which can span multiple days over concurrent channels. This planner supports speaker invitations, assistant support, collection of disclosures, etc. · Flexible Registration: Using field sets, AACR can offer basic or advanced registration forms. Either form can have additional field sets added via simple checkboxes which render custom Lightning components to the user based on their segments. · Pricing: Fonteva’s flexible platform allows AACR to offer early-bird, standard, and on-demand rates for each user segment with dynamic ticketing, which adds new event tickets to the item inventory. · Event Actions: a series of back-office components that control the user experience with actions such as “Attend,” “Add to Calendar,” “Letter of Participation,” and “Continuing Medical Education (CME) credits.”

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THIS HAS RESULTED IN ... · A steady increase in member and sponsor registrations, resulting in a record 85,000+ member and sponsor registrations at the first ever Virtual Annual Meeting. * AACR leveraging Fonteva to handle virtual event management and registration for two annual meetings, more than 20 special conferences, and countless workshops and joint providerships spanning more than 15 disparate platforms for one seamless attendee experience. CONSIDERATIONS FOR CUSTOMERS By leveraging our existing Fonteva · Make the most of your investment in the systems that you already own Communities technology it was easy to by ensuring your teams understand the framework of these systems. transition our constituents to a digital * Build your own interfaces by leveraging the power of the vendor’s ticket for our event through a platform framework. that was a natural extension of their existing experience with us. This ‘My Content’ design approach also gave Learn More Learn more about Fonteva our team at AACR the freedom and on AppExchange. time we needed to develop the best event experience possible. John McKenney DIRECTOR PLATFORM ENGINEERING