SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS THE SUCCESSFUL OUTCOME Because CRUSH is Salesforce native, implementation was simple. The app interface is easy to use and navigate, which encouraged adoption. Prolifiq helped Immedia focus on relationships at the right levels and identify critical cross-sell/upsell opportunities while keeping everything needed to execute strategy in one place, saving time. THIS HAS RESULTED IN ... · 100% of Immedia’s sales team collaborating on all aspects of CRUSH account plans across directors, managers, and AEs · 90-minute account plan implementation upon identifying a new key account to target · 52 new sales opportunities created in 60 days CONSIDERATIONS FOR CUSTOMERS · Strategic account planning helps teams predict revenue and meet goals faster. Typically, these goals are reviewed every quarter, but a strategic account plan allows for real-time check-ins on sales goals, revenue goals, and ROI. · Accounts are more at risk if the account executive only has a relationship with one person within the company. Gartner reports that the buying team for most companies is between six and 10 people, so it’s important to understand who is involved and create relationships with multiple people to get to the buying team faster. · Understanding influence of the decision makers and stakeholders in an account helps sales and marketing teams target and nurture prospects better, turning blockers into supporters and leveraging champions to find decision makers faster. Learn More Learn more about Prolifiq CRUSH on AppExchange.