Net Promotor Score® (NPS) Programs The Challenge: Banks need to measure customer loyalty and satisfaction to know the impact of customer experience programs and understand how they measure up against competitors. The Solution: SurveyMonkey Enterprise allows you to set up NPS programs in a matter of hours, get real insights from customers, and understand who your promoters and detractors are with ease. See where you stack up with financial services industry benchmarks and bring NPS data into the tools you use everyday with integrations. Brand Tracking The Challenge: Banks and credit unions need a strong brand to stand out in a crowded market, and build trust and credibility to attract and retain customers. The Solution: Brand tracking helps marketers in financial services use up-to-the-minute data to understand brand performance, the impact of campaigns on brand health, and how to stay competitive in an evolving landscape. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld. Customer Satisfaction The Challenge: Banks often need to measure their customer satisfactionscore (CSAT) to inform their strategy and make improvements where necessary. The Solution: SurveyMonkey Enterprise quickly and easily measures CSAT so you can understand what’s working well and where to improve. From customer support after an interaction to sentiment on a new feature, SurveyMonkey Enterprise helps you engage customers and build a brand they love. Concept Testing The Challenge: When a bank introduces a new debit card geared toward small business owners, it needs to be sure how the customer segment will feel about its marketing concepts. The bank needs to test various options to see what resonates with its audience. The Solution: With concept testing, banks are able to test new concepts, messaging, claims, packaging, and more to effectively drive consumer awareness and product usage. With fast feedback directly from target customers, teams can better understand which campaign will resonate best before investing resources. The Solution SurveyMonkey helps banks better understand their customers and respond quickly to their feedback to significantly improve customer satisfaction, increase client retention, and build customer loyalty.