CUSTOMER SUCCESS THE EXCHANGE SPRING 2023 How has AppExchange helped you grow your business as a customer? CHRIS STEGALL: As admins (and users) of Salesforce, AppExchange has helped our business grow by leaps and bounds by providing polished solutions to simple and complex use cases that save hours of custom development or org configuration and, though it’s impossible, often feel they were custom-tailored specifically for our instance. As partners, the AppExchange has helped our business grow by passing those same time savings along to clients, so they can get a solution stood up quickly, without paying for duplicate customization or development — earning us a reputation for coming in on time and under budget. As a Salesforce customer, the AppExchange has helped our business grow by allowing us to “externalize” our solutions, turn them into apps, and transform our individual Salesforce solutions into a revenue-generating portion of the business. We always encourage our clients to take the same approach — turn your solutions into AppExchange listed apps and you can start generating revenue from your internal Salesforce efforts. And of course, we’re happy to help. Customer Spotlight What are your favorite features of AppExchange? CS: My favorite feature of AppExchange is the reviews. I love being able to see what other Trailblazers think about an app and hearing their experiences with it. The ability to see which reviews are “Salesforce verified” also really helps reduce the “review spam” or How AppExchange has helped Chris Stegall save time manipulation we’ve come to expect from other marketplaces. and grow his business. What are some tips you have for other customers on how to navigate and leverage AppExchange? CS: The first question I ask when someone tells me they have a complex Salesforce At AppExchange we strive to always put the customer first. To check in on problem to solve is, “Have you checked AppExchange?” It should always be your first how we’re doing, we had a chat with Chris Stegall, Marketing Director, stop on the search for your solution. Mambo Merge and MK Partners. Since Mambo Merge is an ISV, and MK I highly recommend using the filters to narrow down your search by type, category, and your Salesforce org edition, cloud, etc. … and then, of course, read the reviews. Partners is an SI (helping clients implement Salesforce) and a PDO Often, even if you don’t find an exact fit, the reviews will introduce you to Trailblazers (helping clients get their apps built and added to the AppExchange), he approaching a similar situation and you can springboard off of their experiences to streamline your search for a solution. knows all sides of our ecosystem. Here’s what he had to say. Why do you like reading “The Exchange”? CS: I’m glad this question wasn’t “What’s your favorite part of ‘The Exchange’?” because I’m not sure I’d be able to narrow it down. I love that “The Exchange” offers me an interesting and engaging avenue to continue my professional development within the Salesforce ecosystem and stay dialed in to the latest and greatest developments for the platform (and within it). The quarterly editions are frequent enough that I never feel bogged down playing “catch-up” or like I’m “late to the news,” but spaced out Chris Stegall enough that I don’t get the info fatigue brought on by a lot of corporate newsletter Marketing Director, offerings. And I love the varied topics and coverage in each issue: Trailblazer Mambo Merge & MK Partners interviews, sneak peeks, timely topics, event recaps, and more. It’s like the best parts of the Salesforce ecosystem distilled, concentrated, and delivered right to the AppExchange. 10