MAKING THE EXCHANGE A DIFFERENCE SUMMER 2022 Since its founding in 2001, Bridges to Prosperity Dan Chao: Ultimately, we needed an integrated (B2P) has built more than 390 trailbridges, serving database that could provide us with the insights over 1.4 million community members in 20 needed to scale and make an even greater impact. countries around the world. We sat down with VP of One of the apps we use, TaroWorks, helped us solve Evaluation Abbie Noriega and Systems & Analytics the need we had for offline construction, data, and Manager Dan Chao to learn how AppExchange apps expense management. We also use WealthEngine are helping B2P fight poverty and create connection and the Classy Integration for fundraising and and opportunity. consult with Mogli for technical support. Can you tell us more about your role and what How have TaroWorks and other apps helped you do? you succeed? Abbie Noriega: I’ve been with B2P for eight years, Abbie Noriega: TaroWorks is our jack-of-all-trades from startup mode to real scale for the organization, mobile data collection app. Our staff work in remote which has been exciting. I’ve stayed at B2P because regions of the world. TaroWorks allows us to capture I believe in the work we’re doing. and collect data in a real-time way without internet In my day-to-day, I manage the monitoring, access. This data integrates seamlessly into evaluation, and research of Salesforce technology Salesforce in order for us to see everything from the and AppExchange apps used to get our work done status of a bridge project, safety reports from the around the world. Our trailbridges connect people field, photos from the trailbridge site, our budget to critical destinations and create safe access to and expenses, and more. Because the data is markets, schools, transportation centers, hospitals, integrated into Salesforce, we can export this data healthcare, and places of occupation. With data into Tableau, where we’ve built beautiful dashboards analysis and research, we’re able to create more that report and illustrate impact based on our data, trailbridges with more impact. and help us share our story. Dan Chao: I joined B2P in 2020, and I manage the Dan Chao: All of the apps, along with CRM Analytics, technical side. When users need help updating have helped our team work efficiently and Salesforce, solving problems, or we want to build the intelligently. Everything we do is informed by the framework for scaling and have the data to back data we’ve aggregated through Salesforce. We would everything up, I provide the technical support not have been able to scale our organization as well needed. When it comes to Salesforce, we use CRM without the right solutions in place to help us Analytics and several AppExchange apps to analyze digitally transform. and drive impact. Today, our Salesforce instance What does future success look like for B2P? spans across 90 people in three countries. Dan Chao: Poverty through rural isolation is an issue What challenges was B2P trying to solve when it turned that is solvable in our lifetime. To me, success is not to AppExchange? only building bridges, but supporting the Abbie Noriega: We want to solve the problem of construction of bridges built by partners, and poverty due to rural isolation in our lifetime. To do providing technical assistance and advocacy as we this, we’ve identified three key strategies: technical all work together to solve this issue. assistance, advocacy, and evidence. And for us, Abbie Noriega: Like Dan said, we believe this evidence is the key. We needed technology and problem can be solved in our lifetime. As we look systems that help us build a body of evidence to to the future, we will continue to focus on our three inform where to invest in trailbridges and pillars of strategy — technical assistance, advocacy, infrastructure and why. This data helps us advocate and evidence — to drive success as we work to with the right government and funding partners so continue to make the world a better place. that they understand the value of transportation Listen to our podcast to learn more. You can also infrastructure that serves rural populations. visit AppExchange to discover other sustainable apps like TaroWorks. 13