DRIVING SUCCESS THE EXCHANGE SUMMER 2022 Data Culture Read the report > The phrase “data culture” is all over the Data culture is the collective behaviors Individuals in a data-driven organization are place these days. But if you’ve been and beliefs of people who value, practice, wondering what it really means, why it’s so important, and how your organ- and encourage the use of data to improve 4.6x 6.3x 8.1x 10.7x ization can achieve it, you’ve come to decision-making. As a result, data is woven the right place. Here’s a quick guide to into the operations, mindset, and identity of an more likely to use data more likely to use data more likely to use data more likely to use data in all things data culture. Let’s start with a in major decisions in daily meetings in approach to work support proposals basic definition: organization. A data culture equips everyone in an organization with the insights they need to be truly data-driven, tackling the most complex business challenges. Sounds pretty good right? Let’s get into a little more detail. Data Technology Integration Technology empowers teams to visualize, access, manage, govern, and Einstein/AI ure the data. Without technology (for sec example, AppExchange apps), a data Recommendations, culture would be hard to achieve. Forecasting Data Management Aligned Data This ensures that the correct data is matched with the desired Data Enablement Data Visualizations business outcomes. Teams need access to the data, but more Adoption, security, progress updates, Data importantly, they need to understand predictive analytics how to interpret the data and formulate Cleansing data-driven decisions. 9