TRUST AND AI THE EXCHANGE Winter 2024 Our approach to building Data Cloud and the new Einstein Copilot Studio — which includes Prompt Builder, Action Builder, and Model Builder — is to provide a trusted, easy-to-use, cutting-edge AI and data platform to enable, de-risk, and accelerate your unique position as the trusted AI advisor to our customers. Thank you for being an integral part of our journey into the AI + Data + CRM + Trust future for our customers. Your expertise, feedback, and partnership are crucial as we build the future together. Clara Shih EVP & GM, Salesforce AI For Partners: Deepen Y A Note On Trusted AI our GenAI Understanding Her e ar e some brie f videos fea turing Su san E merson, S VP specializing in AI, an aly tics, and da ta. Her insigh ts highligh t the ne w oppor tunities the Einst ein C opilo t from Clara Shih, EVP & GM, Salesforce AI Pla tform can o 昀昀er y ou t o be tt er ser v e y our c u st omers. Dear P ar tners and C u st omers, • How do we deploy trusted generative AI to harness A s w e g e t deeper in t o 2024, I w an t t o undersc or e Your GenAI Opportunities Our GenAI Di昀昀erentiators GenAI Conversations the tr the bene昀椀ts without exposing our organization to emendou s opportunity ahead th a t g ener a tiv e with Customers data security and privacy risk? AI pr esen ts for the v alue and tr ansform a tion w e can deliv er t og e ther . • What are the business case and business outcomes to focus on 昀椀rst? AI and da ta ar e the founda tions o f our ne x t ne w er a o f gr o wth t og e ther . Only b y w orking with y ou can w e • What steps do we need to take to achieve data addr ess the four gaps / questions m y t eam and I hear readiness for AI, across both structured and fr om CEOs e v er y da y: unstructured data in a trusted, secure way? • How do we achieve organizational readiness and change management?