How They Did It: TenFold Tenfold, a computer telephony integration (CTI) solution for inside sales teams and contact centers, had a strategic need to build credibility with the enterprise market in order to close higher tier deals. It was once they noticed an uptick in Salesforce customer interest that they realized the benefit of joining the AppExchange Partner Program. Becoming an AppExchange partner not only helped bring in TenFold’s largest enterprise customers — including seven-figure deals — but it also provided a layer of trust because of the diligence Salesforce does in vetting new partners through the security review. The fact that Salesforce conducts a rigorous review of all products before publicly listing them on AppExchange brings a sense of reassurance to prospective customers. “Prospects feel confident in their purchasing decision when buying an AppExchange 2Ox solution. Being certified via revenue growth AppExchange’s security review since listing on process has helped us support AppExchange, over a dozen Fortune 100 including several clients that rely on Salesforce’s Fortune 1OO wins. commitment to trust and transparency.” DAN SINCAVAGE CO-FOUNDER AND CHIEF OPERATING OFFICER 9