Scale Your Go-to-Market Team The Strategy Working smarter, not harder, is the key to driving business growth without depleting your Access resources. To stretch your sales, it’s important to reach outwards and develop a strategic 150,000+ partnership where you can create an extension of your sales team. customers Build a sales team that extends beyond your company to not only work efficiently, but also in the get access to new customers, expand to new regions, and build synergies. Distributing your Salesforce solution on your own may allow you to reach your goals, but forming a joint partnership will take you to the next level. ecosystem. The Execution The AppExchange Partner Program allows you to form a joint partnership where both parties win. By joining the partner program, you’re able to fill whitespace in the Salesforce product portfolio in addition to accessing a base of 150,000+ customers across the globe. These opportunities allow you to get plugged into joint product strategies and sales plays, creating exponential business growth and exposure. Especially if your solution fills an untapped market or aligns with a new Salesforce product, there may be a chance to go to market first with Salesforce. Extend your sales team by aligning with Salesforce employees to get additional visibility across regions, events, and deals. You can do this by developing relevant customer success stories alongside Salesforce AEs, sharing your value-add across the internal sales cycle, and building a drumbeat around your solution. By nurturing your relationship with Salesforce, you’ll not only open the door to distribution opportunities, but also receive guidance and best practices along the way to ensure you’re on the right path. As a revenue-generating channel, the AppExchange Partner program only succeeds when you succeed. 4