How They Did It: Metazoa Metazoa, an AppExchange partner specializing in org management, is no stranger to the partner ecosystem. Metazoa’s founders were one of the first to list on AppExchange with their previous company, DreamFactory, back in 2006. After a successful run with their initial venture, they decided to partner with Salesforce a second time. As they were attempting to engage with third-party marketing channels to promote Snapshot, their leading org and release management tool, they received mixed success trying to attract their target audience. Their turning point arrived when they began driving 100% alignment with the Salesforce marketing and sales team, with an emphasis on the Salesforce Platform. Their multifaceted approach included tapping a variety of Salesforce resources such as: • AppExchange Marketing Program: Program that helps partners reach Salesforce customers, employees, and influencers via co-branded content and turnkey Metazoa is a 1O-person marketing opportunities. company enabled to sell into • Salesforce Accelerate Program: Virtual program designed to provide insights, the Fortune 100 and 500. support, and executive access, allowing companies to strategically align with Salesforce and grow with AppExchange. % “It’s an incredibly powerful 52 ecosystem. AppExchange is • Salesforce Technical Enablement Team: Metazoa was able to tap Salesforce’s lead technical consultants to guide them from a product and innovation a major part of our sales and perspective. total revenue marketing plan and the brand growth year-over-year allows us to sell into some of It was then that Metazoa began maximizing its visibility and closing deals the biggest customers.” with some of its largest accounts. JENNIFER MERCER CEO AND CO-FOUNDER 5 Revenue growth since listing 2Oxon AppExchange including several Fortune100 wins More than 2X AppExchange lead conversion compared to tenfold’s average across other inbound sources