Voice of the ISVs The TE team also plays the critical role of evangelizing ISVs and the AppExchange internally, aggregating feedback from the ISVs out in the field to provide top issues and enhancements to the Salesforce product organization. As the voice of Salesforce ISVs, the TE team has a critical mission to help raise awareness of any issues and drive the Salesforce roadmap to better support ISVs. "Share all your concerns and ambitions openly with your TE. He or she has a unique, independent and transparent position to think in your best interest." JAAKKO PELLOSNIEMI Founder, Fingertip APPEXCHANGE: A Complete Guide to the Salesforce ISV Technical Enablement Team