The Aha Moment Learning From the Journey Before Prodly, Max Rudman was the CEO of another Salesforce Building a business can be like raising a child — there is no partner, SteelBrick (now Salesforce CPQ). While at SteelBrick, one right way to do it. Max advises entrepreneurs that it’s Max and his team kept running into an issue: It took two days important to figure out what works best for you. What is for his most experienced solution architects to deploy a project important, however, is just to start. Max emphasizes that no from sandbox to production. That’s when they came up with the matter how you go about it, “follow your passions and make idea to create an AppOps platform to accelerate data migration it happen.” for faster deployments. Max jokes, “With my second company, I’m solving the problem I created with my first.” Although this gap presented itself as a challenge, it became an opportunity. Max took advantage of the problem that was staring him in the eyes and turned it into what is now Prodly. The Secret to Scaling One of the most difficult parts of getting a business off the ground is developing a customer base and promoting brand awareness. From his personal experience of being a two-time Salesforce partner, Max shares that the Salesforce ecosystem has helped Prodly grow by enabling the company to tap into Salesforce’s install base of 150,000 diverse customers. Max says, “It comes down to the scale of Salesforce, the size of its customer base. And these are organizations of all shapes and sizes. So whatever your industry, category, or segment, there’s something for everyone in the Salesforce ecosystem.” 19