Contents WELCOME TO THE EMEA ISV INDUSTRY 01. TTH ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–6 BOOKLET FOR TRAVEL, TRANSPORT 02. Horizontal ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . .7–16 AND HOSPITALITY 03. Success ISVs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17–20 93% of CIOs and IT Leaders say that in order to compete, they need improvements in customer experience and customer facing technology.* To achieve this, initiatives to 04. Get in touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 improve system integration and security are considered vital. AppExchange applications speed up and ease integration as they are built on the same platform as the Salesforce Customer 360. This enables CIOs to break down silos and securely integrate data and systems to achieve a single 360 customer view and therefore drive seamless customer experiences. The AppExchange further aligns with CIO priorities by providing industry-specific applications that further enable digital transformation in their sector. The Coronavirus crisis has posed extreme challenges to the travel, transport, and hospitality industry, highlighting that sustained success in this industry relies on agility and resilience. As these companies start to recover, many are looking to build flexible digital solutions and capabilities to accelerate growth and position themselves for success in the new normal. The AppExchange has over 4400 solutions across industries and business processes. This booklet highlights the ISV solutions in travel, transport and hospitality that have the ability to execute in EMEA (Europe, Middle East and Africa). Baman Motivala AVP, ISV EMEA & APAC Salesforce 2 *Salesforce Research analysed survey responses from 100+ technology leaders worldwide