CHAPTER 4: LEVERAGING TECHNOLOGY " Given that the Salesforce Dell Boomi uses Salesforce technology and Dell Boomi platforms to drive constant innovation. are both cloud-native and MEET DELL BOOMI require zero coding, Dell Boomi offers a cloud platform that enables the movement, developing and supporting management, and governance of data to automate business processes, including integration, master data management, EDI, Salesforce connectors API management, and workflow automation. is incredibly easy." WHY DELL BOOMI CHOSE TO PARTNER "Salesforce is an industry leader, and we make a point of developing CHRIS MCNABB and supporting connectors to the most widely-used platforms and CEO Dell Boomi applications on the market," says Chris McNabb, CEO of Dell Boomi. "A large percentage of our customer base is integrating to Salesforce or otherwise using some component of our platform to Dell Boomi move, manage, and govern data that resides within one or more AtomSphere for Salesforce orgs. That number grows every single month." Integration THE PROCESS OF INTEGRATING In addition to gaining access to a wealth of Salesforce customers and a thriving ecosystem, the partner benefit of gaining access to Salesforce technology – an open platform built API-first – can't be overlooked. For Dell Boomi, this technology made integration simple: "Given that the Salesforce and Dell Boomi platforms are both cloud-native and require zero coding, developing and supporting Salesforce connectors is incredibly easy," says Chris. APPEXCHANGE: A Complete Guide to the Salesforce ISV Technic