APPENDIX General resources Partner Program Overview Page How to Win Your First Customer and Beyond Learn more about the Partner Program and the bene昀椀ts Join this self-guided journey to learn how to prepare, and partners receive at each tier. successfully execute, a go-to-market strategy with Salesforce. Sign up for Salesforce Partner Communications Grow Your Business as an AppExchange Partner Opt in to receive partner email communications related to Take this trail to learn how to manage your business and help your Salesforce Partner Program. your customers thrive with your AppExchange products. AppExchange Checkout Learn how Checkout helps you manage online payments and Partner Business Tools monitor sales for your solutions with this trailhead module. Listed below are some critical partner business tools you’ll use to Note: Checkout is not ideal for all partners. Once you thoroughly manage your business. Take this trail to learn about all tools to complete milestone three (Prepare Solution Documentation), plan, build, distribute, sell, market, and support your application. the AppExchange ISV team can accurately advise if Checkout is right for you. • License Management Application (LMA): Learn how to manage leads and licenses for your AppExchange solutions ISV Operations Curriculum with LMA. This series on Partner Learning Camp teaches you how to use • Channel Order App (COA) Overview: Learn how to submit tools such as the License Management Application (LMA) and and manage customer orders with COA. other strategies to increase the e昀케ciency and organization of your solution development and business. • Environment Hub Tools & Processes: Learn how to set up ISV Go-To-Market Guide and con昀椀gure your environment hub, create and view new orgs, and more. This step-by-step guide details before, during, and immediately following the launch of your solution. With various resources • Trialforce: Seamlessly deliver free trials to your customers and insights outlined throughout the e-book, you’ll gain access with a free trial of your AppExchange solution. to the knowledge necessary to continue to grow your business with Salesforce. 15 APPEXCHANGE ISV PARTNER ONBOARDING GUIDE