Tales of Customer Succes猠⠀ from Our Partner: Solve†⠀ It Stories The Successful Outcome㨀਀ Cloud for Good and the foundation achieved the technology transformation through a multiphased approach. This began with a transition to Marketing Cloud to help show the impact that the Salesforce platform could have for the organization, followed by a full migration to Salesforce CRM. To extend the foundation’s desire to become a data-昀椀rst organization, a full AWS data warehouse and interoperability strategy was leveraged by Cloud for Good, allowing for the normalization of the historical data to be used in fundraising campaign segmentation. The continued success of the foundation's fundraising will always be a priority. With a combination of Marketing Cloud and Cloud for Good's Direct Response Services, the foundation is able to utilize a single source of data to hyper-segment its prospects for targeted, personalized, omnichannel campaigns over email, text messaging, telemarketing, and direct mail⸀਀ This has resulted in: % Data-backed 3㐀਀ 13 decisions chapter locations increase with a trusted, single source of with increased operational in fundraising revenue and 11% data across CRM, marketing, efficiency and a consistent brand increase in average gift size through and historical data experience across marketing direct response services Considerations for nonpro昀椀t customers planning†⠀ a technology transformation De昀椀ne your technology roadmap, and embrace a phased approac Assign a product owner internally to own decisions and liaise internally with business unit Make your team available for valuable conversations in discovery, and encourage open, honest communication with your implementation partne Set clear goals, and measure your succes Make your implementation fun, and remember you aren’t in this alone Learn more about Cloud for Good Learn more on AppExchange.