Partner App Distribution Model Types ISVFORCE OEM 15% net revenue 25% net revenue App with dependency on Salesforce Deliver a customized app experience Technology (ie. Sales or Service Cloud) using tech of your choice. Can sell to: Can sell to: • Existing Salesforce customers only • Existing Salesforce customers and non-Salesforce customers Ability to: • Create custom fields on objects Ability to: • Access to CRM objects • Create custom fields on ISV objects • Access to Sales/Service Cloud features and up to 10 new custom objects • Use Deduplication feature that extend partner application only • Custom objects • Can resell community licenses and other add-ons like Einstein capabilities, platform capabilities, storage, and API calls Salesforce provides all core features and technologies ISV and OEM partners need to build, distribute, sell, and support enterprise solutions. AppExchange Partner Program Overview 8