How Customers Use Enterprise Cloud Marketplaces To Respond to New Business Conditions | 9 spglobal.com Conclusions Deploying applications in the cloud can be a complex process that requires careful planning, execution and ongoing management. By addressing the challenges of responding to new business conditions in a timely fashion, protecting their existing investment, identifying secure and valuable apps, identifying reliable partners and extending existing applications, organizations can successfully deploy applications in the cloud while realizing the benefits of greater flexibility, scalability and cost-efficiency. In addition, by leveraging a range of applications and services, companies can expand their customer base and generate additional revenue streams. Moreover, customers benefit from accessing a wide range of applications and services from a single location, as well as the support and guidance of experts and consultants. Collaboration and communication between partners and customers also highlight the importance of building strong relationships and fostering a culture of innovation and continuous improvement. Methodology The findings presented in this report draw on a custom survey of 400 respondents fielded in US and Canada in November and December 2022. To better understand the value of application marketplaces, we surveyed various customer personas, including decision-makers, developers, admins, architects, end users, operations specialists and consultants. All survey respondents were screened for their involvement in the decision-making process of purchasing at least one application on an application marketplace. Additionally, we wanted to understand how partners and customers interact with these marketplaces. The survey covered various industries, including high tech, financial services, healthcare, manufacturing, retail and eight other industry categories, and respondents were drawn from a wide variety of organization sizes. AppExchange is the leading enterprise cloud marketplace to help you find the right partner apps and experts for your business challenges. With more than 8,000 solutions and 11M installs to date on AppExchange, you can embark on a powerful discovery journey with AI-powered recommendations based on who you are, technical requirements and expert specializations. To make the best decisions for your business, explore curated collections by industry, product, or use-case and use informative listings to test and evaluate solutions. Get started with AppExchange and visit our sponsoring partners: OwnBackup , Ta s k Ray , and W ithSecure .