How Customers Use Enterprise Cloud Marketplaces To Respond to New Business Conditions | 8 spglobal.com Finding the right consulting partner Finding the right consulting partner can be daunting for any enterprise and requires significant trust. The challenges associated with finding the right partner are manifold. To begin with, enterprises find it hard to identify qualified and reliable consultants. Additionally, unreliable partners can delay or even kill projects, leading to significant losses for the business. Vendors also face challenges in working with the right partners because they need to maintain a healthy business ecosystem while rewarding their partners’ expertise and helping them expand their business. To overcome these challenges, enterprise cloud marketplaces facilitate customer- partner interaction, allowing customers to find consultants on the exchange while enabling consultants to recommend apps and tools. This process helps build trust between the two parties and ensures the enterprise can find the right consulting partner for its specific needs. Overall, finding the right consulting partner is essential for the success of any enterprise, and leveraging marketplaces can help simplify the process and increase the chances of success. Figure 6: How consultants and customers work together on marketplaces Q. Have you ever looked for an expert, consultant or consulting company on the AppExchange, and if so, how many did you find? Q. Did you buy Salesforce on the recommendation of an AppExchange partner? Q. What are the reasons you use marketplaces in general? Base: All respondents (n=400). Source: S&P Global Market Intelligence and Salesforce custom survey, November 2022. According to the survey, respondents say that the benefits of acquiring apps and finding experts through enterprise cloud marketplaces include saving time for teams, making it more manageable for staff members to do their jobs, and enhancing trust in apps and consultants. Specifically, 54% of respondents say that their teams saved time, 63% report that resorting to marketplaces made it more manageable for staff members to do their jobs, and 58% state that their trust in apps and consultants was enhanced. These benefits can lead to increased productivity and efficiency within organizations and improved relationships with customers and partners. Hiring consultants Consultant recommends applications Finding consultants Consultant recommends marketplace 87% of digitally driven enterprises have hired consultants they found on the AppExchange 61% bought Salesforce based on a partner recommendation Over 9% of digitally driven organizations found more than 10 different consultants to work with on the AppExchange 44% of the digitally driven used the application marketplace after it was recommended to them by a consultant