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How Medallia Solves The Close-up Sally’s Challenges See how a CXO uses Medallia to build trust and loyalty with world-class Innovate from outside in. experience management for Medallia allows Sally’s team to combine omni-channel consumer banking and wealth customer feedback and transaction data with AI- management. powered Text Analytics and powerful insights reporting to guide innovation and investment decisions. Dial up digital banking. Medallia Digital enables Sally’s team to partner with Diamond Bank’s digital teams to capture, analyze in real time, and take action in rapid cycles on direct digital customer feedback and 100% of digital interactions in SALLY LAKE real time. CXO, Diamond Bank Grow stronger relationships. Medallia provides loan officers and relationship Sally needs to make sure Diamond Bank delivers exceptional customer managers with dashboards and direct customer experiences at all times. feedback to resolve customer issues and meet their needs with a rapid closed loop process that builds loyalty Her Goals: Her Challenges: and lifetime customer value. - Ensure Diamond Bank is the one and only - Customers’ expectations are rising for a wider bank for its customers array of services, and seamless, personalized - Upsell existing customers omni-channel experiences - Gain new customers through referrals - It only takes one bad experience for a customer to move their banking services - Provide all customers with a positive to competitors experience at every interaction - Customers are rapidly migrating to mobile Learn more about Medallia app and online banking.

Industry Ebook: Medallia [Financial Services] - Page 3 Industry Ebook: Medallia [Financial Services] Page 2

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