Solve It Stories - Fonteva

SOLVE IT STORIES TALES OF CUSTOMER SUCCESS FROM OUR PARTNERS How Fonteva helped the American Association for Cancer Research transition its annual meeting to a virtual experience and process 85,000 registrants. THE CHALLENGE The American Association for Cancer Research (AACR) organizes a variety of conferences, meetings, and workshops each year to advance its understanding of cancer and facilitate the exchange of the most cutting-edge research in the field. This includes the AACR’s Annual Meeting, which spans two weeks with more than 25,000 attendees on average, thousands of posters, and hundreds of exhibitors. This meeting changes cities each year, with each venue being strategically sourced based on its location, meeting rooms, and surrounding venues. Physical venues have clear boundaries and limitations, helping staff plan and predict the attendee experience. AACR’s Annual Meeting 2020 had been fully planned for an in-person event to Fonteva empowered our team by convene in April 2020, so when the decision was made to continue with its handling the workflows between Annual Meeting in a virtual format in early December of 2019, the challenge departments with disconnected fell on the Platform Engineering Team. With most of its staff trained in the systems. Having this automation facilitation of live, in-person meetings, the AACR had to find a way to pivot handle the final mile after an order to online, virtual formats. closed was a game changer that THE OPPORTUNITY allowed my team to focus our efforts on innovation in our order flows. In our rapidly transforming digital age, businesses often need a way John McKenney convert formerly in-person events to a rewarding virtual experience with DIRECTOR the same quality of content. PLATFORM ENGINEERING HOW DO THEY ... · Build trust with members who had previously registered for events as they transition from in-person to virtual? * Support event registrations on their own platforms in a cost-effective, seamless manner? * Provide speakers, posters, and attendees spanning multiple communication and content technologies with one cohesive experience? In the case of AACR, it needed a way to continue supporting its mission through virtual meetings. It was able to do this with the help of Fonteva.