Allow marketing use: Salesforce sometimes uses marketing Because 50% of our ISV listing audience are not admins or have campaigns to promote AppExchange and its partners. By selecting install permissions, it is important to conclude the carousel with “yes,” we may include your solution’s logo in future marketing an image driving the customer to watch a demo or learn more. materials. Demo video: By including a link to your demo video, customers Screenshots and videos: Customers are more likely to interact with will see a “Watch Demo” call-to-action button on your listing. listings that have visuals, so ensure you are using all of the space Once they click on it, they will be prompted to share their provided to your advantage. Upload your screenshots in JPG or information with you before being directed to your demo video. PNG format, at 1500x1000 pixels, under 1 MB. By con昀椀guring lead collection for this listing (see Step 5: Grow Your Business), Salesforce will send you a lead after a prospective The images and videos that you upload will be placed in a carousel customer watches the demo video. When sharing your demo view where customers can click through your selected media. Once video, please make sure you are directing customers to you upload the images and videos, you may select in which order YouTube, Vimeo or any other video platform for the best viewing they will appear. experience. You can see an example video here to refer to as a The carousel is the very 昀椀rst element of the listing that people notice best practice. because it is the largest and most visual section of an AppExchange Customer resources: Share up to 15 resources that help listing. This is an important area to focus on when optimizing your customers understand your solution and its features. Upload or listing, because it is what customers interact with the most. The link to customization guides, case studies, customer testimonials, carousel is designed to help you tell the story of your product or and more. When naming your resources, keep search-engine services. Ensure your screenshots are placed in an order that helps the customer understand what it is that you do and the value of friendliness in mind. Use keyword-rich titles and 昀椀le names. your product or services. 23 THE APPEXCHANGE PARTNER CONSOLE GUIDE